Technology, Social Science, and the Obama Campaign Revolution

Wednesday 06 February, 2013
6pm, $0/Rsvp

New School, Lang Building
65 West 11 Street, Floor 5, Wollman Hall

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Political campaigns have revolutionized the way they target, contact and motivate supporters. Strategists are taking the insights of experimental social science and marrying them to the corporate world's Big Data marketing tools. The Obama Campaign won in large part by using statistical modeling techniques to identify persuadable voters and to fine-tune persuasive messages. This is politics today and in the future—not only for elections but on issue campaigns for education reform, health care, the environment, labor rights and beyond. Who are the pioneers? And how might you apply their the strategies?

With Sasha Issenberg, reporter, Slate, and author of "The Victory Lab: The Secret Science of Winning Campaigns" and Jeff Smith, assistant professor of politics and advocacy, Milano School of International Affairs, Management, and Urban Policy.
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