Some of the more inventive web and mobile experiences being created in the New York new media community are, increasingly, emanating from the food industry, which represents more than $30 billion in annual sales. Beyond Scripps’ Food Network at Chelsea Market, and bed-rock publications such as Food & Wine and Bon Appetit, a landscape of high-profile blogs, such as Eater, and apps, such as the Pat LaFrieda Meat app, are making New York the epicenter of the digital food world. 

As diverse as the New York food industry is – where production of organic and artisanal foods and beverages have exploded in recent years – the digital food world is as creative and as tasty as the people who make, serve, and market food in the Big Apple.

Meet some of the leading producers of digital web and mobile food experiences in New York, and learn how one of the most passionate personal endeavors for New Yorkers – food - is rendered in pixels. 

Rebecca Bauer
Rebecca is the digital executive editor for Time Inc.’s Food & Wine, where she oversees all existing and new, original content. She was previously a web producer for National Campaign to Restore Civil Rights, where she edited and wrote web content, and worked to create networks of progressive websites. Prior to this, Rebecca served as producer/manager for original contemporary art site Mixed Greens, and has worked as a managing editor for Martha Stewart Living Omnimedia; managing producer for Microsoft’s Sidewalk.com arts and entertainment site, and as a founding member of HotWired, Wired magazine’s digital sister. She has a B.A. in American literature and photography from University of California, Santa Cruz.

Samantha Smith
Samantha is the chief operating officer for Fuzz Productions, a Brooklyn-based mobile creative agency that produces premium apps with integrated content management solutions, internal or network-based advertising and sponsorship, enterprise deployment and full analytics support. iPhone, iPad, Android and Mobile Web apps for Walmart, Xbox, VH1, Random House, L'Oréal, Comedy Central, MTV, Condé Nast, Hearst, Honda, AT&T, Justin Bieber, Nielsen and many more. Over 150 Fuzz developed apps are currently live with tens of millions total downloads. Prior to this, Samantha was the senior digital project manager for Saatchi & Saatchi Heatlhcare, and was an interactive project manager with Euro RSCG Life. She is a member of the PGA New Media Council East.

Sara Murphy
Sara is the programming manager for the Food Network where she oversees recipes & cooking apps and experience for the Food Network. She was previously a web producer for ‘The Martha Stewart Show’ and prior to that was a multimedia editorial manager for American Business Media.

Moderated by Chris Pfaff; PGA New Media Council East
A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris has been a PGA New Media Council member since 2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others.  In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division.

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