Gema Requena on Branding A City: Barcelona and Fashion

Tuesday 11 February, 2014
6pm, $0

Fashion Institute, Pomerantz Center
Seventh Avenue at 27 Street, Murphy Amphitheatre

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Fashion brands can project the character and values of a city, so much so that, in a sense, fashion can become a city’s ambassador to the world. Please join media expert Gema Requena and a representative from Desigual, for a lively discussion of how fashion can “brand” a locale, with particular attention paid to how fashion has bolstered the image of Barcelona, Spain, as a fashion-oriented metropolis.

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